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This leading paragraph has a larger font-size, to make a smoother transition from the headline to the first block of text.

Here we add the text for the text / content in general. Here we add the text for the text / content in general. Here we add the text for the text / content in general. Here we add the text for the text / content in general. Here we add the text for the text / content in general. Here we add the text for the text / content in general. Here we add the text for the text / content in general.

Here we add the text for the text / content in general.

Keep it simple. A nice icon and one benefit is plenty.

Don't over-explain. Illustrate and let them read on.

You can always write more about this, below.

Create a nice list of points here. What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
It could be a list of lessons learned. The conclusions you've come to, on your journey so far. This will make a great segue to starting to present your product.
Once you know this, you'll want my product. That's the result you should aim for, with your content. Once your reader understands the story and all the points you've made, they will see that they must have your product (or service, or whatever you're selling).

Here's a Small Sub-Heading for Extra Emphasis.

Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
The Power of the Points List: use this list to mention the most important benefits of your product. These are the things that make it a must-buy.
Time to Shine: be as specific as possible and always remember: it's about benefits, not features. You can mention features, of course, but always do so along with mentioning an important benefit.

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This is the first call to action for your readers to become customers.

"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”